The Bharatiya Janata Party’s trump card are the lakhs of loyal Karyakarthas and using them, the party had succeeded in bagging even the states where the presence of BJP was rarely visible. Using these Karyakarthas, the BJP has formulated a strategy to cross the majority mark in 2019 Lok Sabha elections and its known as “T20 Strategy”.
When we think of T20, the first thing that comes to our mind is the 20 overs’ cricket match that has gained popularity after the advent of IPL. Now the strategy of BJP is no different than T20 cricket match. According to the strategy adopted by the BJP, a karyakartha of the party has to cover 20 houses in his area and create awareness about the schemes introduced by the Modi government since 2014. The order has been passed on to the BJP MPs, MLAs, local and booth level workers by the party high command.
A senior BJP leader said “The party workers have been asked to visit every village in their area and have tea at at least 20 houses there”. This is an attempt to strike direct dialogue between the public and the government.
Sources have reported that “A toli (team) of chief workers at every booth is being formed which will publicise the direct benefits from the schemes of the Modi government or the state governments (where the BJP is in power). The BJP workers will use facts and figures to help people understand as to “how important it is for them to keep the BJP government in power”.
It should be noted that during the Tripura elections, the BJP had followed a strategy of knocking door to door to create awareness on why they should vote for BJP. Due to this strategy, BJP’s over 42,000 grassroot level party workers called “Pristha Pramukh” or “Panna Pramukh” or “Panna Prabharis” (page observers) succeeded in uprooting the decade old communist government in Tripura.
Government schemes and elections are totally different coins. One can’t say that a particular government can win the elections once again just because it had implemented popular people friendly schemes. This had happened with the Atal Bihari Vajpayee government in 2004.
That’s why the BJP is very cautious and is not getting carried away due to its popularity. So it is formulating strategies to spread the achievements of the Modi government in the past 4 years. The political analysts say that regularly contacting the public is more effective than any other form of campaigning, like social media or advertisements on the internet.
Source: Times Of India