The Majority Party of India has formed a major strategy to win over the Nation in the upcoming Lok Sabha elections 2019. No, it is not a typical political campaign, neither an “Age old” outdated tactic nor an appeasing tool!!
Previously, the BJP president had warned all the social media workers and party leaders against posting fake news and spreading false messages on social media platforms such as Facebook as it could hurt BJP’s credibility. And here comes the strategy applied by the team:
The BJP’s Delhi unit has formed over 1,800 WhatsApp groups with party national president Amit Shah being a member of each of them. These WhatsApp groups aim to provide “direct information” and stem fake news.
According to reports, “BJP Party has decided to boost their social media outreach before the general elections next year; the Delhi BJP leaders are revising their teams up to Mandal-level and bringing the party’s office bearers and workers on various social media platforms such as WhatsApp”.
“We are trying to bring all the party office bearers and workers on social media platforms. So far, over 1800 WhatsApp groups have been formed and the number is increasing. The move is aimed to provide direct information and stem fake news,” said Neelkant Bakshi, head of media relations and co-in charge of Delhi BJP’s social media unit.
“All these WhatsApp groups would also have the contact details of Amit Shah and Delhi BJP Chief Manoj Tiwari. The WhatsApp groups would ensure that the party workers undertake the assignments and instructions given to them with utmost sincerity”, he added.
BJP has planned for social media meets which would be held at district and Mandal levels in the coming months to encourage the party workers to spread the messages of Prime Minister Narendra Modi and achievements of the BJP-led government at the Centre, he said.
Right now the BJP’s Prime focus is towards reaching out to the social media show stoppers, “The Youth” to promote the party’s agenda. Here’s the data regarding the Digital data regarding the agenda of BJP:
The strategy adopted is to identify 100 volunteers in every assembly constituency to run these groups. The volunteers do not have to attend any meeting, hold protests or any other activity. The least expected from them is to spend half an hour everyday on their Mobile Phones to spread the achievements done. Across Karnataka, nearly 25,000 BJP volunteers will be part of the group.
BJP party has also started training the volunteers on how to use the mobile phone and create content, as well as the animation so that they can create their own campaign material based on broad guidelines and messaging sent to them. Volunteers trained in Bengaluru will go back to their respective constituencies and teach others.
The BJP has been collecting volunteer data through its membership drives. The latest such drive happened in 2016 during which the party captured details like age, residential address and gender. Nearly 84 lakh people have voluntarily registered for the BJP in Karnataka out of which 25,000 volunteers have been picked to work with the IT cell. They work on weekends or the free time whichever they can afford.
The shift to a deeper WhatsApp-based strategy to get the BJP’s message of ‘Good governance, transparency and accountability,’ across to people is deliberate. Now people are moving to WhatsApp, the “common man’s internet platform. The instant messenger’s popularity in rural India is a bonus.
In the year 2017, WhatsApp reportedly had 200 million users in India, making the country its largest market, as compared to 160 million in November 2016. In 2014, the instant messenger had only 50 million monthly active users in the country. BJP has a headstart because it realised the potential of social media and spotted the trend in the 2014 elections.
The rivals of BJP Party are much more far behind and can hardly reach the popularity level of PM Narendra Modi and the BJP Chief Amit Shah, it is also pointed out that the race to 2019 election will be micro-managed by BJP’s central team. The Congress rule in Karnataka has been largely uneventful as well as mired in controversies and allegations of mass scale corruption. The Lok Sabha journey would be quiet tough for the Congress following its numerous number of scams and corruption under the UPA Government.