Prannoy Roy’s New Delhi TV saw a massive blow as the NDTV decided to shut down NDTV Profits from June 5th. The NDTV sister channel NDTV Profits will be taken off air due to low viewership record.
The NDTV Profits is now going to divert all the business and money towards NDTV 24*7. Prannoy Roy, executive co-chairperson, NDTV Ltd, said, “NDTV has decided to transfer its business programming from Profit to regular business and finance segments on NDTV 24×7. This will mean suspending the current trading hours programming on Profit while Prime will continue as a channel.”
For now, there will be high quality business and finance segments on NDTV 24×7 which will enhance viewer experience on NDTV 24×7 during daytime trading hours,” the company said. According to few sources, the reason for shutting down NDTV Profits was mainly due to falling viewership which put the channel in great loss.
The company said, shutting down NDTV profits will help in cost reduction and divert the funds to existing NDTV 24*7. According to BARC India data (Week 21; May 20 to May 26, 2017), NDTV Profit/Prime was at number three in the English Business News genre with 96,000 impressions (number of people watching the channel at any given point of telecast), behind ET Now (438,000 impressions) and CNBC TV18 (397,000 impressions) told sources in Business standard.
There was a massive loss of Rs 68.7 crore in FY17, which was greater than loss of Rs 64.8 crores incurred in the Financial year 2016. NDTV also incurred massive loss in the second part of the year 2016, after demonetization during which many advertisement agencies pulled back from NDTV profits.
This is indeed a massive blow to NDTV which has already lost viewership since 2-3 years for its anti National stand in every occasion. There were also money laundering cases filed against the owners of the NDTV for massive misappropriation of funds. Subramanian Swamy had also demanded an inquiry into the money laundering cases of the NDTV recently.
Now it is time the IT and ED investigated the involvement of NDTV owners in corruption cases and brought them to books.