The Congress and other opposition parties have always attacked Prime Minister Modi and his Government on every move of them. In fact not even the single minute of opposition pass without attacking Modi Government.
In one such attack, opposition has always alleged that the BJP- led NDA Government spent more on advertisement in their 5 years-tenure than the previous Congress-led UPA government.But reports reflect a different story. According to the data released the advertisement space bought by BJP led NDA Government in print media from 2014-15 to 2018 is 460 million cm while the UPA government bought 560 million cm between 2010 and 2014.
The NDA Government paid Rs 2,156.22 crore for 460 million of space and UPA Government paid Rs 1,896.73 crore for 560 million cm.You might be wandering that NDA Government has paid more money for the advertisements than UPA then how I am claiming NDA has spent less on advertisements
Actually the time during which NDA has spent on advertisements is different from the time of UPA Government. Advertisement prices have quite raised during 2014- 2018 due to which the amount paid by NDA is more than the amount paid by the UPA and if we compare prices paid by both the Government in current phase of time definitely NDA has paid less than the UPA Government
“If we were to put a value to the space that the United Progressive Alliance (UPA) government paid for, in term of the current rates, it works out to Rs 2,558 crore”, said a government official, according to My Nation report
However, these numbers include only print media and not electronic and digital media.
According to the details submitted by the bureau of outreach and communication to the Parliament the Union government spent at least Rs 4,880 crore in advertisements across electronic, print and other media between financial year 2014-15 and July 2018. While Rs 979.78 crore was spent in 2014-15, Rs 1,160.16 crore, Rs 1,264.26 crore and Rs 1,313.57 were spent in 2015-16, 2016-17 and 2017-18 respectively.
Meanwhile, the government has hiked by 25 percent the rates at which the Bureau of Outreach and Communication releases its advertisements to the print media.
The government said the decision will be of great benefit especially to the medium and small newspapers, including a large number of such papers in regional and vernacular languages. The opposition Congress, however, termed it as “yet another tactic” of the ruling Bhartiya Janata Party (BJP) to try and change the narrative in its favour.
Source : MyNation